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Follow on Google News | 65% of US Baby Boomers Unhappy with Comfort & Support of their Mattress Says New Sleep Studio SurveyMattress Toppers Emerge as the New "Must Have" for the Nation's Sandwiched Generation
By: Steinreich Communications A surprising finding of the research, however, was that only five-percent of the respondents were considering buying a new mattress, whereas 60-percent said they would more readily buy a mattress topper. “We were surprised that 76-percent of the respondents were familiar with mattress toppers as a solution to their support and comfort challenges with their current mattresses,” Adding comfort and providing a better night’s sleep were the two key motivators for the mattress topper decision, as reported by 38-percent of the respondents. Better back support was cited by 19-percent of those surveyed. The most important product attributes for consumers for their mattress toppers were related to price, thickness, firmness and density. Of secondary importance were added features such as being hypo-allergenic, anti-microbial and the product being eco-friendly. Sleep Studio markets its SleepJoy branded ViscoFresh® mattresses, pillows and toppers to leading retailers. The company commissioned the independent study to help it better understand why mattress topper sales in big box retailers was growing, yet weak in the furniture, department store and sleep shop segments of the industry. “A key learning for us was that while a majority of consumers are not getting the support or comfort from their current mattress, they don’t necessarily see the immediate solution being a new mattress, but rather they first want to look at an accessory purchase, like a topper, which they cannot find at a traditional bedding retailer,” said Rothbard. “Yet, if you use basic norms of consumer product research, we think there is a topper market of probably 33 million consumers who would likely buy mattress topper today or tomorrow and the traditional bedding retailer is missing out on this market opportunity.” Sleep Studio was founded in 2006 by industry veterans Michael Rothbard and Chris Ann Ernst, to bring product innovations to the specialty sleep category. Sleep Studio is based in New York City and manufactures the entire SleepJoy at its U.S. facilities. Its products are vacuum-packed and rolled for easy delivery and installation. The company will also be offering retailers a drop-ship program direct to consumers. End
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