Stephanie Murdoch-Meyer, Director of Sales and Marketing for Sapphire, says that the launch has been prompted by the high demand for content from existing customers who are moving into mobile either as a new venture or as part of a triple play expansion.
Due to its experience in the industry and the extent of its programming library, Sapphire is able to provide the large variety of formats and content types required by wireless network operators, from short form glamour clips to streamed hardcore TV channels. It can also offer extensive technical back up and programming advice so that revenues can be maximised in an industry that is continuing to grow rapidly, particularly as the penetration of Smartphones increases.
This launch follows on from the success company's Video On Demand division, again created to maximise the opportunities to exploit adult content via VOD.
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