In an industry sometimes bogged down with direct mail, Farmway have decided to use a more immediate and effective communication tool to stay in touch with customers in the form of SMS messaging.
The company, based in North East England, are keeping Farmers anywhere in the UK updated on the latest produce, and customers who have opted-in to receive texts, are fully informed of all the latest Farmway offers and promotions.
Farmway Marketing Manager, Claire Gibson comments on the benefits of SMS for the business, “Working with http://www.txtlocal.co.uk/
Farmway also use the Txtlocal system to communicate with the sales representatives on the road, texting them live prices as they come in. This means that their customers are benefitting from receiving the right information at exactly the right time.
Txtlocal have seen similar successes with clients using their array of online and mobile services including Manchester United Football Club, Shell and Google.
