SALT LAKE CITY, UTAH - Niche markets are what allow industries to develop and expand. Take the automobile industry as an example. Automobiles have become so popular over the last century because different companies created unique products for specific groups of people, and then focused their marketing efforts on those groups. One company created sports cars, and sold them to young guys who like to show off. Another company created minivans, and sold them to couples with growing families. Without these and other niche markets in the industry, not as many people would be buying cars because a product that fit their needs would not exist.
Until recently, the Customer Relationship Management (CRM) industry lacked any niche markets. The CRM systems that existed (which help companies keep track of all potential and existing customers) were expected to be adapted to any company. This process of adaptation could take weeks or even months to complete. It was as if companies in the CRM industry were trying to sell a minivan to anyone and everyone, whether they liked it or not, and expected them to adapt it to their specific needs.
The founder of a new company, eSilverBullet, understood the need for niche markets in the CRM industry. He decided to create a CRM system designed specifically for one unique group of people: affiliate marketers. He did this by including elements in their program that affiliate marketers would typically need to add in themselves after purchasing a standard CRM system, such as client groupings that are specific to the industry. He also included a comprehensive list of affiliate networks—an invaluable tool for anyone involved in affiliate marketing.
It is likely that many other companies will follow suit and begin developing other niche markets within this relatively new industry. As they do, CRM systems will become more popular for businesses around the globe, because business owners will have all of the benefits of easier customer relationship management without spending the time required to set up their own system. Companies will thrive not only in the CRM industry, but in any industry that uses these new products.
eSilverBullet was founded in May 2009 by Adam Ward. Key board members include Founder of Market Star Alan Hall and Founder of Iomega Dave Norton. To learn more about eSilverBullet, visit their website at http://www.esilverbullet.com/
