Daily deals and the power of group buying have given birth to a wellspring of sites such as Groupon, Twongo, LivingSocial and many others, all offering huge discounts on massages, dinners, and car washes.
Witnessing their success, some small businesses are now leveraging this approach by offering deals on their own websites, with slight modifications to better serve their markets. For instance, instead of daily discounts, businesses may offer weekly deals and rather than requiring a minimum group buy-in to activate the discount, individual purchases are allowed.
One such business is Bella & Fella Children's Bedding, an online retailer offering baby nursery bedding. A big fan of the daily deal herself, its founder, Victoria Primicias says, "People love getting a good deal and so look forward to these emails. There's an element of fun, wondering what goodies await them." Victoria knew this strategy would work for her business also. "In the current economic climate, many consumers expect these deals before making a purchase. It's what you have to do to stay competitive,"
Bella & Fella embraces the deal-a-week marketing concept by offering a select infant bedding item--like a pillow or a baby crib mobile--at substantial savings. The prices are reduced by as much as 50% on some of their crib bedding sets. According to Primicias, "The recession did hurt my business for a short while, but I immediately started experimenting with strategies to effectively convert my site visitors into buyers." The weekly deal was an instant hit and has kept her business stable.
Many businesses manage the daily and weekly sale offerings by transferring more resources to their web department, but even smaller companies have successfully incorporated this function into their weekly tasks. Once the email marketing component is setup, other social media techniques like Twitter are used to spread the word. Now small businesses are able to compete with the big guns in their respective niches.
Recessions, depressions and other financial crises will always be a part of the modern world, but innovative small businesses that are able to adapt will always be one step ahead of the game.
To learn more about Bella & Fella Children's Bedding and its current line of crib bedding sets, contact Victoria Primicias at 877-833-8969 or visit the company website at http://www.bella-
