After his presentation at PODi's 2010 AppForum, James Michelson was interviewed off the cuff by What They Think. In these video interviews, James shares his interest in cross media print sales and talks about measuring ROI from specific marketing channels. Topics covered include sales tactics, PURLs (personalized urls), landing pages, SMS text and other cross media and integrated marketing sales and fulfillment issues.
View the interviews online at http://whattheythink.com/
Transcripts of the interview are available as a link at the sites above.
About JFM Concepts
JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improving return on investment (ROI). http://www.vdpweb.com
