UK: Assessment of Social Media Marketing 2010 Available at Reportbuyer.com

July 27, 2010 - PRLog -- According to the report “Social Media Marketing: UK Market Assessment 2010” available at www.reportbuyer.com/go/KEY00244 social networking is beginning to penetrate all aspects of business life, with enterprise software developers integrating new products into their core offerings to enable a more connected way of working for organisations, using the same sharing techniques as employees use in their personal networks.

Social media networking is global. The number of subscribers to these networks is increasing, and these subscribers are spending growing amounts of their online time engaged in social media activity. The new generation of mobile devices make this activity seamless, as access to social networks crosses platform boundaries.

The recession has curbed the kind of furious investment and too-soon public flotations of start-up social 'dotcoms' that was seen in the original dotcom boom. Social media owners are taking a more cautious approach, using their funding to build their businesses organically, hire the right people, develop new products and make their own strategic acquisitions. Facebook, the global leader in social networking, which overtook MySpace in 2008 and which presents a challenge to Google in 2010, has resisted approaches from the likes of Yahoo! and remains a private company.

There are similarities, too, with the customer relationship management (CRM) phenomenon of the early 2000s. In that sector, new entrants with new technologies challenged established enterprise software developers, which in turn engaged in mergers and acquisitions or developments of their own.Salesforce.com was one successful start-up, which is now leading the way in developing social media products for enterprises, while SAP, an established leader in the enterprise software sector, developed first its own CRM offering and now its own collaborative software.

The report “Social Media Marketing: UK Market Assessment 2010” is available from Report Buyer at:
http://www.reportbuyer.com/leisure_media/online_media/soc...

Reportbuyer Product Code: KEY00244

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