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Follow on Google News | Bourne highlights content’s crucial role in the future of brand marketingCreative digital agency Bourne has told an audience of the UK’s top marketers that high quality digital content will be critical to the success of their future brand strategies.
By: Revolver PR Speaking at an invitation-only London event, the leading creative digital agency outlined the complex and vital role that digital content marketing plays in the brand planning and strategy process. Bourne showed a prestigious audience of experts, included members from Landor Associates, one of the world’s leading strategic brand consulting and design firms, on the role that digital should play in brand strategies. “Digital content marketing is fundamental to the future of brand marketing. Businesses must embrace the opportunities on offer for fast and flexible, targeted and personalised brand marketing that both promotes meaningful customer interaction and can be measured by its results,” said Dan Kersh, Bourne’s Managing Director. The audience was encouraged to review how their customers currently select brands. Consumers are researching purchases like never before, and the team from creative digital agency http://www.wearebourne.com/ In the current market, Bourne argued that companies must include digital in every aspect of their brand planning if success is to be achieved. In addition to providing training to ensure that IT and marketing teams work hand-in-hand, many companies will also have to become content producers in order to compete for online attention. “The way the world shops has changed forever, and businesses need to invest in restructuring and educating their organisations on digital delivery. Consumers have radically altered the way they behave, and marketers need to expand their brand planning to embrace multiple online channels if they want to cope with the challenges of the digital age,” said Kersh. For further information view Bourne’s entire presentation at: http://www.wearebourne.com/ # # # Revolver PR is a digitally enabled public relations consultancy, combining key press and public relations skills with leading-edge understanding of Digital PR, online news distribution, social media campaigns and video marketing. End
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