"Health and Wellness - Netherlands" is now available at Fast Market Research

July 28, 2010 - PRLog -- Although the sharp downturn in the global economy slowed the development of health and wellness food and beverages in the Netherlands in 2009, most categories in the market continued to enjoy robust growth in current value sales. Interestingly, this was even true of products with unit prices that were markedly higher than those of standard alternatives. This was largely attributable to rising health awareness, which is leading more and more consumers to view health and wellness products as...

Euromonitor International's Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/73631_health_and_wellness_neth...

Partial Table of Contents:

Health and Wellness in the Netherlands
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Positive Market Development Is Maintained Despite Economic Recession
Increasing Consumer Sophistication Drives Demand for Organic Products
Smaller Players Compete by Focusing on Innovation and Product Quality
EU Moves To Prevent False and Misleading Health and Wellness Claims
Manufacturers Move To Offer Healthier Versions of Traditional Dutch Foods
Key Trends and Developments
Health and Wellness Products Weather the Economic Downturn Well
Healthy Living Trend Leads To Increasing Consumer Sophistication
Health Claims for Fortified/functional Products Come Under Scrutiny
Smaller Players Compete on Quality, Innovation and Local Origins
Health and Wellness Potential for Traditional Dutch Foods
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Health and Wellness EU Legislation
Environment and Organic
Health and Wellbeing
Regulation 1924/2006 on Nutrition and Health Claims Made on Foods
Regulation 1925/2006 on Addition of Vitamins, Minerals and Certain Other Substances To Foods
What Next?
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Campina Bv, ZuivelcoOperatie
Strategic Direction
Key Facts
Summary 2 Campina BV, ZuivelcoOperatie: Key Facts
Summary 3 Campina BV, ZuivelcoOperatie: Operational Indicators 2009
Company Background
Competitive Positioning
Summary 4 Campina BV, ZuivelcoOperatie: Competitive Position 2009
Danone Nederland BV
Strategic Direction
Key Facts
Summary 5 Danone Nederland BV: Key Facts
Summary 6 Danone SA: Operational Indicators 2007-2009
Company Background
Competitive Positioning
Summary 7 Danone Nederland BV: Competitive Position 2009
Pom Wonderful Llc
Strategic Direction
Key Facts
Summary 8 POM Wonderful LLC: Key Facts
Summary 9 POM Wonderful LLC: Operational Indicators 2007-2009
Company Background
Competitive Positioning
Summary 10 POM Wonderful LLC: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 Other Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 23 BFY Packaged Food Company Shares 2005-2009
Table 24 BFY Packaged Food Brand Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Food Intolerance Products by Subsector: Value 2004-2009

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.