Online Marketing - How Facebook Has Changed Online Marketing

July 24, 2010 - PRLog -- In our quest to seek out the most relevant and potentially enriching information for our readers, we identified this dynamite article below, shares Gary McGeown of the Irish Entrepreneur Superconference - http://LifeLastingSuccess.com

"Facebook has proved to be a rave amongst the entire human race. It has proved to be a platform that has connected people from different borders together and made way for an inter-linked and globalised world. The number of users on Facebook has been rising steadily with each passing day and it happens to be the most popular sites on the Internet as per the latest report by Google. The number of users on Facebook is more than the entire population of US and since so many people have been hooked to the website, it was but natural for the owner to tap into the online marketing platform. The owner did precisely this and became the youngest billionaire in the history of mankind.

The way in which Facebook approaches different client base is amazing in itself. It targets a specific audience through a specified channel that targets only a specific customer line. Facebook changed the way online advertising was being carried and has set new benchmarks for others to follow. Perhaps no platform offers the users such a targeted audience platform. Even Google top officials have admitted that the main revenue source in days to come is going to be through online marketing tools and given the fact that Facebook is the most popular site for the users as of now, it is highly likely that it will play the most crucial part in the same scenario in days to come.

Facebook has been, beyond doubt, a great catalyst in shaping the online marketing scene. It sees its users and gives targeted ads on the sidelines based on the lines and profile of the users. This helps the product sellers to get relevant traffic. The word relevant is highly important in this context as other marketing tools are not as niche as the one provided by Facebook. The benefit of this is that the probability for the user to buy a product or for that matter be influenced by that product is higher since it's a targeted product that aims to cater to his or her age group. Since users get to have specific target groups as the offered products, users also save a lot of time.

Apart from all this, since the conversion rate for the users is very high on Facebook, the sellers are offering attractive discounts to lure in the users to their territory. The sellers are getting more sales, and they like to share the profits with the people and hence people also get cheaper products. This symbiotic cycle that is shaping up via Facebook has been instrumental in changing the dynamics of online marketing.

http://www.youtube.com/watch?v=mnPv6wY5APM



With the Internet slated to become a powerful tool in days to come, it is highly likely that facebook will emerge as a big winner in days to come. With a visionary leader to lead the company to unchartered domains, it would be no surprise if we see completely fresh and succinct strategies to in days to come. The online marketing world has been changed by Facebook and it continues to do the same." (ezinearticles)

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