Athletic Girl Apparel Announces Plan to Launch New Website for Female Athletes & Sports Fans

PRLog (Press Release) - Jul 23, 2010 -
Athletic Girl Apparel has developed the first of its kind line of Girls Sports Hair Accessories, Girls Sports Apparel Accessories, Girls Sports Christian Accessories, Military Armor of Strength™ Witness Wear and Medical Alert Identification Sports Accessories. These innovative and beautifully designed product lines will be marketed and sold through the new state-of-the-art www.AthleticGirlApparel.com website, which will take place early August 2010.

The product lines that have been developed are in high demand among female athletes, sports fans, individuals at risk due to allergies, military personnel, military family members and military supporters. The decision was made due to growing concerns over continued high unemployment, a reduction in lower and middle class discretionary income, the increasing trade deficit with China and the environmental concerns.

The Girls Sports Apparel Accessories product line will initially consist of Sports Pro™ Adjustable Sleeve Holders, Sports Dog Tags, Sports Earrings, Sports Hoodie Cord Locks, Sports Shoelace Charms, Sports Wrist Bands and Sports Zipper Pulls. Girls Sport Sleeve Holders have been the number one selling sports apparel accessory in the U.S. for more than a decade.

Athletic Girl Apparel has been awarded a patent for a new revolutionary adjustable strap technology. Combining this innovative technology with 95% post-consumer recycled PVC and Velcro to produce the first Sports Adjustable Sleeve Holder™ consisting of…

•   Micro-Adjust Dual-Lock Closure Technology for Maximum Safety & Comfort!
•   Maximum Adjustability without the use of Metal or Plastic Parts!

While other straps comprised of Velcro and other materials claim to be adjustable, it is the only strap without exposed Velcro, metal or plastic parts. Its patented design allows the straps circumference to vary as much as 30%. It is also 2 times stronger because of its dual locking mechanism.

The StrapIt® Adjustable Strapping System...

•   Designed primarily for products that require an adjustable strap or laces, it is a powerful combination of 95% post-consumer recycled PVC and Velcro technologies to make it easier and safer to vary the strap size.
•   Replaces traditional adjustable straps, laces and hardware, truly providing for an easier method to adjust straps without metal or plastic parts.
•   Other sport related uses are glove closures, hat closures, ponytail holders, soccer shin guard straps, shoe lace protectors and an unlimited number of other uses.

Athletic Girl Apparel has also been awarded a patent for the most innovative hair accessory since the Scrunchie. The new product line will be marketed under the trademark name Scrunchables™ and is expected to capture a “significant” segment of the billion dollar hair accessory market.

Advantages and benefits are…

•   Synchronized Fastening System™
•   No Wrapping or Twisting of Fabric Required!
•   Holds Hair More Securely!
•   Creates a Promotional Billboard!
•   Superior Appearance!
•   Reversible – Two Scrunchies in One!

Scrunchables™ are reversible making it two scrunchies in one, creating added value for the consumer. Its simple construction and Synchronized Fastening System™ creates a more cost effective and superior method to secure the hair without twisting, producing a billboard to display the desired fabric or printed design. An example could be a multi-colored piece of fabric on one side and a solid color piece of fabric or printed design on the other side. Another example could be stars on one side and soccer balls on the other side. The options are endless. In addition to being reversible, Scrunchables™ can also be worn on top of the ponytail instead of the traditional method of pulling the ponytail through the hole.

Current plans are to produce several versions of Scrunchables™, one for small children (Scrunchables™ Mini-Scrunch), another for adults (Scrunchables™ Hair Scrunch) and a sport version for female athletes (Scrunchables™ Sport Scrunch). An example of the sport version could have the primary team color and soccer balls on one side and the secondary team color and soccer balls on the other side. Another example of the sport version could have the primary team color on both sides with soccer balls and basketballs on opposite sides. Another example of the sport version could have the primary team color and footballs on one side and the secondary team color and volleyballs on the other side. The options are endless.

Athletic Girl Apparel helps coaches and female athletes of all ages pursue excellence! This new U.S. Patented Scrunchie, brand name Scrunchables is expected to capture a large portion of the worldwide hair accessory market. Products that utilize the StrapIt® Micro-Adjust Dual-Lock Closure Technology™ are expected to dominate their respective worldwide markets. For additional product information please visit www.AthleticGirlApparel.com.

StrapIt®, Micro-Adjust Dual-Lock Closure Technology™, Sports Pro Adjustable Sleeve Holder™, Sports Adjustable Sleeve Holder™, Scrunchable™, Scrunchables™ Hair Scrunch, Scrunchables™ Mini-Scrunch, Scrunchable™ Sport Scrunch and Synchronized Fastening System™ are trademarks of AthleticGirlApparel.com.