ProConsultant Informatique, the innovative developer of business management solutions for content providers, has announced plans to unveil at the IBC 2010 exhibition, held in Amsterdam from September 10 – 14 (stand 2.B21), the latest release of their flagship solution, LOUISE™ 5.0. The new version 5.0 offers many feature enhancements, including end-to-end non-linear content management with integrated production tools, and targeted ad placement capabilities.
What to look for on the ProConsultant Informatique stand during IBC 2010
LOUISE™ 5.0
New Interfaces, Integrated Overlay Production for Mobile Content
LOUISE™ is a dynamic, fully integrated business information system for managing media programming assets and metadata across multiple, linear and non-linear platforms. The latest version of LOUISE™ includes totally new graphical interfaces, which are extremely user-friendly and flexible. Workspaces can be tailored to the needs of different users and groups, eliminating repetitive tasks and greatly improving inter-department collaboration and processes.
The fully integrated Media Bench module of LOUISE™, which is used to create promos and thumbnails, can now be used to further monetize content through the creation of customized overlays for content viewed on non-linear platforms. Thanks to integration with NuageProduction technology, visitors to the stand will be able to see a complete end-to-end non-linear workflow that includes easy-to-produce overlays with instant delivery to smart phones, Apple iPhones and iPads. Overlay messages can be used to build user loyalty and brand extension and for “e-couponing,”
LOUISE™ provides a reliable, robust framework to maximize all aspects of the digital workflow chain. With its powerful workflow engine, LOUISE™ serves as a control and information hub, streamlining workflows and automating background processes to improve productivity.
New Extension for Targeted, Non-Linear Ad Placement and Invoicing
Shown for the first time at IBC is a new extension of LOUISE™ that facilitates the targeted placement of ads into programming viewed on non-linear platforms. This new capability allows ads to be placed into VOD content based on pre-established, targeted profiles, such as desired demographics and advertiser preferences, for example, 18-24 year-old males with heavy music interests or 25-35 year-old adults with interests in news programming. Leveraging its open-platform architecture, this new LOUISE™ extension will be able to integrate with other advertising software and databases, allowing the customer to maximize existing systems while expanding to targeted, non-linear audiences. This new functionality also includes automated invoicing of the non-linear advertising.
ProConsultant Informatique Product imagery associated with this press release is available at: ftp://ftp.proconsultant.net/
To book a press appointment, please contact Janice Dolan at janice@zazilmediagroup.com.
