The Marx Group/Marketing and Communications
(San Rafael, CA) – While the SEMA and AAPEX Shows may seem far off, now is the time for aftermarket companies to get ready, advises Tom Marx, President of The Marx Group. Marx has written a new three-part series of articles--"Trade Show Strategy - Don't Leave Town Without It!"--designed to help exhibitors increase their trade show results.
“Trade shows can account for a significant percentage of your company's annual marketing budget and sales growth, or they can squander your time and money," writes Marx. "Which way it goes for your company depends on your strategic planning and execution. Developing your trade show strategy early in the year is an excellent way to ensure the right prospects visit your booth, effectively launch a new product, and quantify results after the show.”
The new series of articles provides practical advice on how to develop a trade show “Sales & Marketing To-Do List." He lays out the necessary steps to take before, during and after the show to help a company achieve the full potential of their trade show investment. The articles will be published through Catalyst, The Marx Group's popular e-newsletter.
To subscribe to Catalyst, visit www.themarxgrp.com/
The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs for clients in the automotive and heavy duty aftermarkets. For more information call (415) 453-0844, or visit www.themarxgrp.com.
About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.
TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.
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