XYIENCE and Montreal’s TriStar Martial Arts Center Sign Sponsorship Agreement

July 21, 2010 - PRLog -- LAS VEGAS- XYIENCE announces that it has signed a sponsorship agreement with Tristar Gym, a 13,500 sq. ft. mixed martial arts (MMA) training center in Montreal. The agreement means that the facility will retail XYIENCE’s energy drink brand, Xenergy, the official energy of the Ultimate Fighting Championship (UFC), and XYIENCE supplements, the original fight nutrition brand, to the exclusion of all other brands. The partnership was made official on Thursday, July 15, 2010, and also includes logo placement on the training facility’s mats and banner placement throughout the gym. This type of exposure will touch many MMA enthusiasts beyond the gym’s membership base. Tristar is the training ground of many MMA superstars, including Georges St. Pierre, 2009 Canadian athlete of the Year; Kenny Florian and David Louseau, and is often used as a location for films and television programs that cover MMA.

Also, as a part of the agreement, Firas Zahabi, the legendary trainer of the aforementioned athletes and the gym’s owner, will have a presence on XYIENCE.com, where he will offer MMA enthusiasts training tips via an ongoing series of articles.  “I'm glad to be part of the XYIENCE family and I look forward to working together in making Tristar and XYIENCE the best in their fields,” says Zahabi of the new relationship with XYIENCE. XYIENCE vice president of sales for Canada is Gus Prokos, who finalized the agreement with Zahabi and shares his enthusiasm.

“Tristar has long been synonymous with excellence in training the MMA world, so it’s an ideal partnership for XYIENCE,” explains Prokos. “Firas’ opinion is trusted and respected among the MMA community –for XYIENCE it’s like receiving the AAA Diamond rating for our brand. We’re honored to be a part of the Tristar community,” he says.  

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.