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Follow on Google News | B2B brands embrace event marketing, despite tough timesNew research has revealed that nearly 70% of B2B marketing brands regard events as a ‘very important’ or ‘critical’ marketing tool as they battle the recession.
By: Event Marketing Solutions It’s also clear why: 40 % of companies surveyed believed that events were a ‘very good’ way of targeting key decision makers in senior management. ‘Building customer relationships’ Keith Austin, managing director of event marketing specialists EMS, commented: "These survey results are borne out by EMS’ continuing success in winning B2B contracts, despite these challenging times." "Roadshows are a cost-efficient, highly effective alternative to trade shows when brands are making every penny count." "Parker Hannifin recently showed their confidence in our mobile solutions by awarding a two-year extension to our contract with them for a state-of-the- To find out more about EMS’ B2B marketing solutions, click here http://www.eventms.com/ # # # Event Marketing Solutions (EMS) is the UK’s leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com End
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