Online jewelry security expert James DJBoy, says he created this website to teach people by looking at what not to do. He says, and I quote: “this is the worst online jewelry website ever created. For example, if you're going to buy a diamond ring online, you want to make sure that the jeweler is an established jeweler, not just some yahoo who just created is website about two months ago.” Also, this expert stresses the importance of knowledge.
“You have to learn the basics about diamond rings. For example, you must know the four C's. “