New market study, "Google TV: should you be scared?", has been published

July 19, 2010 - PRLog -- At the end of May 2010 Google unveiled its much-anticipated TV service, based on the Android platform used in smartphones. Google aims to marry the Web and TV, which is reflected in its tagline "TV meets web. Web meets TV". This ambition is not unique to Google and has been tried by several players, but the promise has generally not been delivered on, which raises the question of how Google can succeed where others have failed.

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Report Table of Contents:

Executive summary
In a nutshell
Ovum view
Google has assets and skills that put it in a strong position to tackle web TV
If Google is successful, other TV players will be affected, but not all to the same degree
The motivation behind Google TV
Google TV: extending the platform, increasing advertising dollars
Google TV makes a strong launch statement
A strong line-up of launch partners
Some attractive service features
Can Google succeed where others have failed?
Google has a strong hand to play
At the end of the day, the consumer will decide
It is not a given that consumers will clamor for Google TV
Who will be hit by Google TV?
The impact won't all be negative
OTT Internet TV rivals could come under pressure, particular the smaller players
The prospect for telcos is mixed
Google offers partnership opportunities for existing broadcasters

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.