Online Marketing - How to Improve Online Marketing Presence

Developing and expanding Web promotion will surely demand time and planning. You can improve your online marketing presence by following through on one or more of these ideas.
By: Gary McGeown
 
July 18, 2010 - PRLog -- In our quest to seek out the most relevant and potentially enriching information for our readers, we identified this dynamite article below, shares Gary McGeown of the Irish Entrepreneur Superconference - http://LifeLastingSuccess.com

"With the surge of Internet commercial activity, online marketing is now a primary part of any marketing plan. Developing and expanding Web promotion will surely demand time and planning. You can improve your online marketing presence by following through on one or more of these ideas.For instance, if I have a website that sells cheese cakes in Atlanta, Georgia and I want people to find my business, I would SEO (Search Engine Optimize) my website for that specific keyword phrase. Now when a consumer does a search for cheese cake in the Atlanta area, my website will appear in the search listings. You can also pay for a search listing but it will not appear in the natural search but will appear on the right hand side.

Recruit online interviews. Podcasts, webcasts, blogs, RSS feeds and ezines are all avenues for online interviews. Approach publishers who regularly conduct guest interviews, and search websites to explore venues for online interviews.

Identify five bloggers in your category. Send them your product as a gift. This strategy exposes your product to influential people in your vertical and gives them the opportunity to try it for free. If they like it, they may review your product in their blogs.

Write a press release on newsworthy information. Be sure to include a link to your website  or blog in the press release. Finally, move to distribute the release through an online press service.

http://www.youtube.com/watch?v=mnPv6wY5APM



Critique the competition. Study the websites and marketing approaches of your five closest competitors. You will gain an understanding of industry trends. You will also get new insights into promotional strategies for your own business." (ehow)

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