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Follow on Google News | New Market Research Report: Australia Tourism Report Q3 2010New Consumer Goods research report from Business Monitor International is now available from Fast Market Research
Before 2009, Australia's tourism growth was helped by the weakness of the Australian dollar, which increased the country's price competitiveness from major source destinations such as the UK and New Zealand. However, since the dollar strengthened in 2009 it has negatively affected the industry's price competitiveness. The industry was also affected by the global economic recession in 2009 as discretionary spending was reined in and businesses cut back on costs, including international conferences. Nearly a quarter of all arrivals to Australia are business travellers, with 1.3mn in 2009 arriving for business purposes and 3.0mn for leisure. The strength of the Australian dollar has started to wane and we forecast the dollar to decline in the short term, which has the potential to help the market's competitiveness. In 2010, however, BMI forecasts tourist arrivals to rebound to 5.52mn, slightly above 2008's figure. We forecast tourist arrivals to hit 5.69mn by 2011 and reach 6.34mn by 2014. Tourism expenditure fell in 2009 to US$29.14bn from US$31.46bn in 2008. However, it is estimated to rebound strongly in 2010 to US$32.04bn before increasing to US$44.28bn by 2014. Australia's tourism industry accounted for 3.5% of GDP in 2008 but dropped to 3.1% in 2009. In 2010, the industry's contribution to GDP is forecast to fall to 2.8% and it will not surpass its 2008 high of 3.5% within the forecast period. The majority of tourists come to Australia from the Asia Pacific region, followed by Europe and North America. Inbound tourism from Asia Pacific has experienced strong growth since 2001, when just over 3mn people visited Australia, to reach 3.7mn in 2009. Arrivals from the region are forecast to experience continued growth to over 4.5mn by 2014. Out of the top 10 source markets for the Australian tourism industry, seven are in the Asia Pacific region. Australia attracts the most of its tourists from New Zealand, followed by the UK and Japan. India is also becoming an important market for Australia. Minister for Tourism Martin Ferguson said: 'India is very important to Australia as a tourism opportunity. It's the 10th largest economy and has the second largest population in the world. India is going to go through a significant period of growth, which is going to create opportunities for people to rationally think about travel.' The ministry launched tourism campaigns in India with Qantas and Singapore Airlines in Q210 and it has a full-time tourism office in Mumbai. However, attacks on Indian students in Australia in recent years may put downward pressure on arrivals from India. Ferguson said the attacks have not caused a decrease in arrivals as tourists do not frequent the 'difficult suburbs' where they took place. Over the last decade, Australia's outbound tourism has become increasingly dominated by New Zealand. Between 2001 and 2009, the number of Australians visiting New Zealand nearly doubled, increasing from 574,500 to 963,000. In a distant second place is the US, which 372,600 Australians visited in 2001 and 541,000 went to in 2009. The US is followed by the UK, which attracted 454,000 visitors from Australia in 2009. The remaining outbound destinations in the top 10 are all in the Asia Pacific region. For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: Executive Summary SWOT Analysis - Australia Tourism SWOT - Australia Political SWOT - Australia Economic SWOT - Australia Business Environment SWOT Industry Forecast Scenario - Arrivals - Table: Arrivals Data, 2007-2014 - Accommodation - Table: Hotels Data, 2007-2014 - Expenditure - Table: Tourist Expenditure & Economic Impact, 2007-2014 - Inbound Tourism - Table: Tourism Arrivals, 2007-2014 - Outbound Tourism - Table: Outbound Tourism Data, 2007-2014 Market Overview - Travel - Commercial Airlines - Global Oil Products Price Outlook - Table: Oil Product Price Assumptions, Q409-Q410 (US$/bbl) - Table: Oil Product Price Data And Forecasts, 2007-2014 (US$/bbl) Market Overview - Hospitality - Hotels Business Environment Outlook - Table: Asia Pacific Travel & Tourism Business Environment Ratings - BMI's Security Ratings - Table: Asia Pacific Regional Security Ratings - Table: Asia Pacific State Vulnerability To Terrorism Index - City Terrorism Rating - Table: City Terrorism Rating Methodology - Table: BMI's Asia Pacific City Terrorism Index Global Assumptions - Table: Global And Regional Real GDP Growth And Exchange Rates, 2009-2012 - Table: Global Assumptions, 2008-2014 - Table: Developed States' Real GDP Growth, 2009-2012 - Table: Emerging Markets' Real GDP Growth, 2009-2012 Company Profiles - Amalgamated Holdings Ltd - Qantas - Singapore Airlines - Thakral Holdings - Sunland Group BMI Methodology - How We Generate Our Industry Forecasts - Tourism Industry - Tourism Ratings - Methodology - Table: Tourism Business Environment Indicators - Table: Weighting of Components - Sources About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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