"A case study is simply a matter of telling the world what you did for someone, how you did it, why you did it that way, and what the results were," Flood explains. "Case studies are compelling, they're powerful, and they're surprisingly versatile. You can use them in advertising, in brochures, on websites, in handouts for trade shows, and as the basis for magazine and newsletter articles."
He adds that when it comes to explaining what sets a company apart, few tactics are as effective as real-world examples of what the company has done. Explaining how your expertise or products helped someone else achieve goals or reduce stress connects with your audience more immediately and memorably than merely sharing capabilities,"
He reports that the biggest impediment to creating successful case studies is time. "Asking staff members whose plates are already full to create case studies is a recipe for inaction. Even if people do have time to handle the work, it’s easy for case studies to get shoved farther down the to-do list. That’s why it pays to set up an ongoing program that’s built upon a schedule with firm due dates – and why companies may want to consider outsourcing their program to a PR firm or a writer."
Scott Flood Writing (www.sfwriting.com)
# # #
About Scott Flood Writing. The company creates effective print and online copy for companies and other organizations.