Lamellar introduces Australia's 1st performance apparel layering system designed for hunters and sh

Lamellar, Australia's performance hunting apparel and accessories provider has recently committed to continually invest in innovative fabric and garment technologies to build on a performance layering system for the hunting and shooting industry
By: Lamellar Marketing
 
July 16, 2010 - PRLog -- Sydney, 15th of July 2010 - Lamellar, Australia’s performance hunting apparel and accessories provider has recently committed to continually invest in innovative fabric and garment technologies to build on Australia’s first performance apparel layering system offered to the hunting and shooting industries.

Tom Chan, Marketing Director of Lamellar comments, “We’re proud to be the first in Australia to develop and offer a layering system to the hunting industry which is often a neglected market. By taking the initiative to develop our own innovative fabrics and trim components and by designing our own functional and systematic hunting garments, I strongly believe the benefit will flow directly to the hunting and shooting industry as the performance hunting clothing  benchmark will be raised.”

Lamellar’s performance layering approach is derived from the proven and more mature hiking, trekking, and mountaineering outdoor sporting industry. Since its inception, Lamellar has recognised the need for an effective layering system to offer functional, technical performance and most importantly comfort; while customising Lamellar’s product offering to cater for the unique demands of Australia’s hunters and shooters.

Lamellar performance layering system
Lamellar has developed a combination of technical garments which can be added or removed as needed to manage the body’s micro-climate. Each layer interacts with each other in order for the hunting enthusiast to remain dry and comfortable in a variety of activity levels and climate conditions, therefore allowing the wearer to focus on what they love most, hunting. It also features a number of customised features in each layer of the system which enhances the chances of success for hunters and shooters.

Core Layer
Commonly referred to as the ‘base layer’, this next to skin garment is designed to provide ‘moisture wicking’ capabilities to promote dryness, comfort and warmth; while also protecting the skin from harmful UV rays and reducing odours from the body.

Lamellar’s core layer garments use EcoACT bamboo charcoal fabric technology to address the core layer performance requirements by taking advantage of the fabrics inherent functional properties. In addition, Lamellar’s core layer garments are designed around the contours of the body to remove restrictions and to ensure the clothing system works with the body’s natural movement.

Mantle Layer
The mantle layer garment is designed to insulate the hunter’s body in colder climate conditions. As the mantle layer is worn directly over the core layer; it must also allow moisture to transfer to the outer surface of the garment to reduce any clammy, sweaty effect.

Outer Layer
The outermost garment that is in direct contact with the outdoor environment is referred to as the outer layer garment. This layer is designed to allow moisture transfer from the inside layers to the outer surface. It is also designed to protect the hunter and shooter from wind, rain, snow and other external elements in the hunter or shooter’s outdoor surroundings. Furthermore, the outer layer garment should be rugged and durable to withstand the physical elements thrown at it including seed grass, burrs, rock edges and thorn bushes often associated with any normal hunting adventure in Australia.

More specifically for the hunting industry, it is equally important to reduce noise levels, fabric light reflectivity and any unnecessary body movement in the field. Lamellar’s garments are engineered for these demands and have factored in technical design features in both the fabric and the garment to cater to the needs of the hunting industry.

Some of Lamellar’s unique design features include:
•   Noise reduction – soft finish, brushed face fabric.
•   Stretch comfort – specially weaved, four way stretch fabric and membrane
•   Agile comfort – garment designed for maximum freedom of movement
•   Durable – woven, stretchable lining and face fabric performance
•   Glare/light reflection reduction – special finish face fabric


The extreme outdoor sports, industrial safety and military industries have benefited from the systematic layering approach for many years and Lamellar is proud to bring this shifting innovation to the hunting and shooting industry in Australia. Lamellar’s constructively engineered, flexible, purpose built apparel layering system will ensure hunters and shooters are comfortable and will stay protected in any weather condition that Mother Nature can throw at them.

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Lamellar represents and provides armour for the hunting enthusiast. From wet swamp land area’s to open forests and dry shrub land, Lamellar is designed to protect you from the harshest conditions in Australia
End
Source:Lamellar Marketing
Email:***@lamellar.com.au Email Verified
Zip:2044
Tags:Performance Layering Hunting Clothing, Hunting Gear, Camo, Waterproof, Breathable, Base Layer, Camouflage, Shooting
Industry:Sportswear
Location:St Peters - New South Wales - Australia
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