Automotive Advertising Network to Unveil Member Benefits at Digital Dealer Conference

July 15, 2010 - PRLog -- The Automotive Advertising Network (AAN), the first dealer centric car advertising platform, has chosen the 9th Digital Dealer Conference to unveil its latest member benefits.  The conference is the premier digital marketing venue for car dealer and automotive advertising companies.  The AAN will be presenting member case studies at its booth and making the case why car dealers should join to increase first party consumer sales leads.

Ever since consumers started using the Internet to find product pricing and information on cars, third party lead providers have outperformed car dealers in reaching local consumers on the Internet.  Third party lead providers have been successful in getting their websites in front of consumers searching on the Internet and collecting their information and car buying preferences.

In recent years, lead collectors have branched into the car inventory advertising business.  Some of these models are free and others are paid services.  Car dealers were not fully told what would happen when they gave their inventory to these national websites to advertise.  They were told that it was good for their business and they believed that.

Once third party websites collect consumer information, these leads are then sold to multiple car dealers.  The lead distribution process negatively affects the closing ratio of third party leads because multiple dealers are competing at the same time for the buyer’s attention.
As dealers have realized that their own websites are being pushed off Google Page One for popular searches, some to increase the visibility of the cars they sell on national websites like http://www.cardealersale.com , regional websites like http://www.Fortworthdealers.org and local websites customized for their PMA.

In addition, AAN member dealers have their car inventory searchable through a custom Facebook module that places their cars on the #1 most visited website in the world.  Member dealers also get access to the AAN press release portal for unlimited press releases, links and banner advertising opportunities.

Brian Pasch, a partner in Digital Compass Marketing, the company behind the AAN,  stated "When car dealers realize that they are being pushed off of Google Page One by their own cars, they turn to the AAN for dealer centric advertising pages.  Car dealers need a new strategy car Automotive Advertising and they can come to our booth at the 9th Digital Dealer Conference in Las Vegas and see our proven solutions."

For additional information about the AAN, car dealers can visit: http://www.automotiveadvertisingnetwork.com  or call 732.450.8200.