Hongkonghotel.com, a travel site that specializes in matching visitors to hotels in the Hong Kong area, announced a revamp just in time for planning Fall travel. The company is attempting to anticipate the customer, which is extremely important in an industry that has grown increasingly competitive over the past few years. More and more online travel companies are realizing they have to be keenly attuned to their customer needs and patterns.
"It's a bit of a tricky balance, where you want to keep the strong base and build new relationships at the same time," the company's PR spokesperson said. "It's essential to keep making things new, but in a way that invites new clients and also keeps the old ones in familiar territory."
The spokesperson likened the interface to brand recognition, where users become accustomed to how a site works in the same way that consumers recognize a product by its visual design. This is all part of a current in the business world where paying attention to how people receive visual information can be a key to unlocking successful relationships. "We are finding the whole field very interesting, and some of the findings are reflected in how we're looking for the Fall," the spokesperson said.
