Nicene Brands showcases Porcelana Skin Lightening Cream on 'The Balancing' Act, Lifetime Television

July 13, 2010 - PRLog -- (Pompano Beach, FL – July 2010)  Dr. Madhavi Kandula, dermatologist and expert on skin care, addresses the issue of “age spots” on The Balancing Act TV show.  Tune in July 26th at 7:00 am (ET/PT) on Lifetime Television to hear Kandula talk about prevention and treatment of age spots, and how to use skin lightening/or fade creams like Nicene Brands’s Porcelana, an over-the-counter product that uses the same lightening ingredient as prescription-strength formulas.

Age spots are caused by sun exposure and tend to occur most frequently in places that get the most sun, like the back of the hands, the arms, and the face.  Kandula explains that you can get them at any age, but they can be prevented by using sun-screen and avoiding over-exposure. And that once they have formed-- an effective skin lightener will be needed to reduce their appearance.  

Kandula says, “Many people think that skin-lighteners are only for the elderly or infirm, or that they will produce drastic results like those of Sammy Sosa or Michael Jackson.  The Balancing Act is a great opportunity to dispel those misconceptions and introduce Porcelana, a safe and effective product that has been trusted by Dermatologists for 30 years.”

When used as directed, Porcelana can be effective in treating all sorts of skin discolorations, like age spots/sun spots, blemishes, and discoloration due to acne, pregnancy or oral contraceptive use.  At less than $10 for a 4-6 week supply, it is much easier on the wallet than other “designer” treatments.

“Having Dr. Madhavi Kandula on ‘The Balancing Act’ has brought yet another great solution to women, one that will have a real impact, and help them balance their lives.  This is the essence of solutions-based programming, and we are proud that we could bring this information to our viewers” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.

For more information go to www.nicenebrands.com

About The Balancing Act:
The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com.  For the show’s newsletter go to www.thebalancingact.com/join.php.  For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at www.o2mediainc.com .  For Media-Marketing Relations, contact Limor Windt, limor@o2mediainc.com , (954) 691-1102.

Follow The Balancing Act on http://www.facebook.com/TheBalancingActFans, http://twitter.com/BalancingActTV, and http://www.youtube.com/thebalancingact.

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From the creators of the hour-long The Balancing Act show on Lifetime TV and Designing Spaces on WE, O2 Media is a pioneer in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate the world through marketing and content creation. For a generation upon whom traditional advertising has minimal impact, and real conversations are paving the road for brands, we already created the future of branding 16 years ago…which puts us now that much ahead of the game. We like to provide REAL solutions -- to REAL people -- and give brands a human face, all in a positive manner and solution-oriented programming. Beyond that, we wrap everything we do on the broadcast side with the swarm of the digital world, and create a two-sided conversation and viral effect around everything we do.

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