Northerners most prolific online buyers
A new study by the UK’s leading city deals site reveals the top 10 cities in the UK that prefer to shop online than on the high street. The results show Northerners prefer to shop online.
The UK’s leading daily city deals website conducted research of 1,372 people across the UK to discover which cities prefer to shop online and which prefer to hit the high street. The study also reveals the reasons behind each cities’ preference.
The research by http://www.Groupola.com reveals that cities in the north of the country buy the majority of their shopping online.
Of the respondents that live in Blackburn, 67% buy the ‘majority’
The study by http://www.Groupola.com shows that 61% of those that live in Leeds buy more online than on the high street. 31% of those admit that they ‘dislike’ shopping on the high street, compared to 27% who find shopping online ‘cheaper’ than the high street.
According to the research commissioned by http://www.Groupola.com, below are the top 10 cities in the UK that admit to buying the ‘majority’
1. Blackburn – 67%
2. Leeds – 61%
3. Nottingham – 56%
4. Exeter – 54%
5. Ipswich – 51%
6. Glasgow – 48%
7. Middlesbrough – 46%
8. Portsmouth – 41%
9. Cardiff – 37%
10. Dundee – 34%
48% of those that live in Cardiff prefer to shop on the high street, however, 14% of the respondents from Cardiff admitted to shopping online whilst at work.
Of the 34% that shop online in Dundee, 14% admitted to purchasing things from the internet when they felt ‘bored’. 42% of the residents from Dundee claim to ‘enjoy’ shopping on the high street, whilst 46% ’like the convenience’
Mark Pearson, Managing Director of http://www.Groupola.com said,
“Shopping online is quicker, more convenient and takes a lot less effort. Given the busy lives we lead, buying online is the perfect way to not only find items easily, but also shop around for savings too.”
He continued;
“Sites such as Groupola.com offer people the opportunity to experience things that they may never normally have the chance too. Although you purchase the activity, experience or product online, the vast majority of the deals we offer involve getting out and about with a group of people and enjoying the discount together. You really can’t beat shopping with friends or family as a social activity though, so as positively as I believe in online shopping, the high street will be with us for a long time yet.”
Link: http://www.Groupola.com
ENDS
For more information, please contact Charlotte Horsfall, 10 Yetis Public Relations Agency on 01452 348 211 or charlotte@10yetis.co.uk
EDITORS NOTES
Overnight, Groupola.com became the biggest Group Buying Power website in the UK.
Groupola.com operates in 10 of the largest cities across the UK, including London, Birmingham, Liverpool, Manchester, Brighton, Bristol, Cardiff, Edinburgh, Nottingham and Glasgow.
Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.
MyVoucherCodes has had sales exceeding £481m in the last year
Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.
