Innovations in Soft Drinks: Opportunities in detox, anti-energy and appetite suppressing drinks

July 13, 2010 - PRLog -- Innovations in Soft Drinks: Opportunities in detox, anti-energy and appetite suppressing drinks

Soft drinks are non-alcoholic, carbonated as well as non-carbonated beverages and can be classified into seven categories. The global soft drinks market was valued at $479bn in 2009 and is projected to grow at a CAGR of 3.1% to reach $556bn in 2014. In Western Europe and the US, the soft drinks market is fairly matured, registering a moderate growth rate. Emerging markets such as Russia, China, Brazil and Mexico will play critical role in the development of global soft drinks industry due to rise in purchasing power of middle class population and investment in food and drink supply chain infrastructure. Naturally functional and indulgence are the emerging trends in innovation and NPD in soft drinks market. Ethical concerns are driving innovation and NPD in packaging material and technologies. ( http://www.bharatbook.com/detail.asp?id=144707&rt=Innovations-in-Soft-Drinks-Opportunities-in-detox-anti-energy-and-appetite-suppressing-drinks.html )

The report contains a summary of the important and novel soft drinks launched between 2006 and 2009 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the soft drinks market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in soft drinks.

Key features of this report

• Dynamics of the major soft drinks markets during the period 2009–14.
• Key trends, market drivers and resistors to the growth of global soft drinks markets.
• NPD and innovation trends in the major soft drinks markets based on the analysis of growth in major categories and sub-categories.
• Analysis of innovative new soft drinks launched between 2006 and 2009 from the data sourced from Product Launch Analytics.

Scope of this report

• Predict future growth areas in soft drinks based on this report’s forecasts to 2014 of market value by category and sub-category in Europe, North America and Asia-Pacific.
• Identify key trends that are shaping the soft drinks market and examine the key market drivers to 2014 detailing trends in innovation, packaging and product tags.
• Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of products launch data of over 6,000 product launched between 2006–09.
• Learn from the NPD and innovations in the global soft drinks markets to replicate their successes effectively in the future growth markets.

To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=144707&rt=Innovat...                

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