In an effort to meld sleek design with easy navigation, capetownhotels.com rolled out their changes today, and were ready to discuss the shift in direction. By focusing on two areas, design and ease of access, many websites in today's market are looking for ways to keep their strong customer base and attract new visitors all the time. It can be a tricky balance, as streamlining always means losing something, but with a little care and attention, the result is a site that's more efficient and attractive.
"It's been a long time coming, and it is a bit of a relief to break the silence," the company's CEO said, before making the public statement. "We've been really excited about this, because a redesign that's based in an attractive site is always going to have an appeal. Design sense speaks, it simply does. But we have people who are able to take this is incredible directions, and it's hard not to be just a little bit proud."
The changes come at the beginning of another travel season, and the site's owners are hoping to take advantage of new traffic. Customers in the market for hotel accommodations are becoming more proficient at using the web, and are very astute about what makes a site interesting and useful. This gives sites like these a special advantage in the travel industry.
