Newport Beach, CA – Bill Collins, a Digital Place-Based Advertising (DPA) pioneer and
entrepreneur, has joined the Advisory Board of Bulzī Media, a Newport Beach firm
focused on providing real-time audience measurement and metrics for the Out-Of-Home
(OOH) advertising market.
Now a principal at DecisionPoint Media Insights, a digital media research firm, Mr.
Collins has over ten years of experience as an industry analyst, consultant and
consumer research professional within the DPA industry. He is the co-founder of
aka.tv, the first international new-and-analysis publication created for the industry, and
co-author of the world’s first syndicated research report on Digital Signage. He has
consulted for many manufacturers, network operators and service providers and played
a key role in the launching of the Digital Place-Based Advertising Association (DPAA),
the industry’s main trade organization.
“As an advertising medium, digital place-based screen media is only as meaningful as
the data which measures and verifies its effectiveness,”
audience-measurement technology is enhancing those effectiveness metrics... not just
for the digital place-based sector, but for other media sectors as well.”
“It’s exciting to have Bill Collins as part of our Advisory Board,” said Brent McKay,
Bulzī’s CEO. “His digital media and research experience is a strong fit with Bulzi’s
business; his insights and advice will be extremely beneficial.”
