PRLog - July 12, 2010 - Harniman won the award after being commissioned by AMV BBDO London to produce a series of images for the Mars ‘A Little Bit Tasty’ advertising campaign.
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Real life models and props were shot around Brighton along with backplates and HDRI environment captures, to create a realistic overall image. Harniman then utilised the skills of the team at Air CGI to incorporate CG ice-cream vans - creating the fantastic end image
The Campaign Photo awards recognise some of the very best work produced by the industries’ leading photographers, meaning it is an extra special triumph as Nigel Harniman comments: “This award means so much after seeing all the other impressive photos in the competition. I thoroughly enjoyed working on this project as it allowed me to showcase a range of creative capabilities, from shooting the real life elements, to working with Air CGI to incorporate the CG components to create the final image that met the advertising campaign brief”.
For further information visit www.harniman.com and http://www.air-
For further press information, contact Hannah Moreton on Hannah@air-cgi.com or 0845 603 1542