Chile's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at around US$2.2bn in 2010. Growth should recover this year, although consumers will continue to feel some effects of the global economic crisis after sales of PCs and mobile handsets entered negative annualised growth territory in 2009.
Despite continuing pressure on consumers from rising unemployment and tighter credit, the consumer electronics market is expected to grow at a compound annual growth rate (CAGR) of 6.3% to US$2.8bn by 2014. The fundamentals of low household penetration of many digital devices, plus growing affordability, should mean an upward market trajectory, driven by growing demand for digital lifestyle products as well as by rising incomes.
Computers
Computer hardware accounted for around 44% of Chile's consumer electronics spending in 2009, with PC penetration still below 20%. BMI forecasts Chilean domestic market computer sales (including notebooks and accessories)
AV Devices
AV devices accounted for around 45% of Chile's consumer electronics spending in 2009. Chile's domestic AV device market is projected at US$941mn in 2010. Following a deceleration in growth in 2009, sales of flat-screen TV sets are projected to drive AV spending to increase at a CAGR of 4.5% between 2010 and 2014, as Chile implements its transition towards digital broadcasting.
Mobile Handsets
Mobile handset sales accounted for around 11% of Chile's consumer electronics spending in 2009. Chile's market handset sales are expected to grow at a CAGR of 7.1% to US$325mn in 2014, as mobile subscriber penetration reaches 111%. New operators, product and services innovation as well as expanded rural coverage will be among potential drivers of handset sales. Sales will be increasingly dominated by the replacement market, with growing demand smartphones and 3G handsets.
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Report Table of Contents:
Executive Summary
SWOT Analysis
- Chile Consumer Electronics Market SWOT
- Chile Political SWOT
- Chile Economic SWOT
- Chile Business Environment SWOT
Business Environment Ratings
- Table: Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales
- AV
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
Consumer Electronics Industry
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
Industry Developments
- Macroeconomic Forecast
- Table: Chile - Economic Activity, 2007-2014
Competitive Landscape
- Computer
- Handsets
- AV
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources
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