Refractory Specialties, Inc. Launches New, Streamlined Website

July 8, 2010 - PRLog -- Akron, Ohio (June 22, 2010) – Refractory Specialties, Inc. (RSI) is pleased to announce the successful launch of our newly redesigned website. The latest RSI website features a more robust catalog of products and technical publications in an innovative, streamlined web site design.

After consulting with GHIIS, Internet Marketing Specialists based out of Medina, Ohio who help companies Connect Smarter™, we decided it was time to ramp up our website with a much needed makeover. GHIIS recommended we redesign the site with two goals in mind; first, to make it easier for potential customers to find the industrial insulation product information they need; and second, to make the site more Search Engine Friendly which is key to successful online marketing.

With the new website, potential customers can easily locate comprehensive information about the types and specifications of products available for their industrial insulation requirements. It is possible to contact RSI directly through the website with questions and product requests.

The new site provides easy access to important product literature including Technical Data Sheets and Material Safety Data Sheets. This literature is presented alongside each product description, and also in separate, simple to find categories.

"We are already getting positive feedback from customers regarding our newly redesigned website", says Suhas Patil, sales manager for RSI. "Not only are they saying how great the site looks, but they are also finding the product information they need more easily which helps the decision making process go more smoothly."

"With the new design of the site along with the vast amount of product information provided, we hope to attract more qualified leads from all over the globe. We sense that goal is already being met."

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About Refractory Specialties, Inc.:

For over forty years, Refractory Specialties has supplied industrial insulation components as a part of Ferro Corporation’s Refractories Division. RSI continues to expand the use of high temperature insulation and refractory products to satisfy new applications in these industries: Appliance, HVAC, metals, fuel cell, solar energy, fire protection, petrochemicals, industrial process furnaces, food industry, solid fuel appliances and high temperature gaskets. To learn more about Refractory Specialties, Inc. and industrial insulation, visit our new streamlined website at http://www.rsifibre.com.