The way individuals communicate with one another has changed over the course of time. This change has been even faster in recent years with the main stream acceptance of e-mail, text messaging, smart phones and social media as suitable means of communication.
Billion dollar companies like Nike, McDonalds, and Harley Davidson have a presence on Facebook, twitter, YouTube and LinkedIn. These companies existence on social media sites has paved the way for small businesses to create a strong presence of their own on the web. With a little time and no monetary outflow any business can blast their message to an ever growing audience across the internet. Bars and restaurants have been doing it the longest; retailers were soon to follow but what about white collar businesses?
There is a definite opportunity for small, service businesses to share their greatest asset: knowledge of their specific industry. To keep up on the latest trends, legislation, and information, business men and women are doing research, reading article from around the web and participating in chat groups. With the use of a free twitter account businesses can easily re-tweet links from important or intriguing articles to their followers. Over time that business will become a great source of information to other business owners and consumers. This free exposure can help a business grow in ways not possible a few years ago.
Farrow & Associates, LLC is a small business accounting firm that has been assisting Milwaukee area businesses for over 30 years. With over 200 monthly business clients and 1000 tax returns processed annually their staff is doing continuous research. Through twitter Farrow & Associates’ CPAs, accountants, and bookkeepers are able to communicate to clients and potential clients the latest information on payroll tax changes, business tax credits, small business tips, and changing legislation that will affect their business in both Wisconsin and federally. Farrow & Associates twitter feed is on both their websites at http://www.farrowbiz.com and http://www.wicpas.com.
