Online grocery shopping has continued to rapidly evolve in recent years, facilitated by ongoing development of internet and mobile communications. However, the market still faces key challenges in breaking out from niche status. Success will be dependent on meeting expectations of greater choice, consistent quality, convenience and more effective direct engagement in retail-consumer relationships.
Scope
* Detailed insights and analysis documenting the drivers behind the evolution of online grocery shopping
* Key country-by-country data outlining the market size by category and occasions, and consumer survey findings
* Strategic conclusions and actionable recommendations
* Covers France, Germany, Italy, NL, Russia, Spain, Sweden, UK, US, Canada, Brazil, Australia, Japan, ROK, China, India, Saudi Arabia, UAE, S Africa
Highlights
Grocery shopping has been described as the next star performer of online retailing. The comparatively low percentage of the sales of online channels to the overall grocery industry has already captured wide interest in the industry trying to utilize consumers' general experience of shopping online.
Convenience is a major motivator of consumers' interest in the online channel for sourcing groceries. It requires less physical effort and a more organized shop compared to the in-store experience. This can only be strengthened further by rapidly advancing mobile accessibility.
Quality assurance is core to developing e-grocery to its fullest potential and presently too many consumers view it with skepticism. Consumers are lacking in trust of employees' choices. Product selection on freshness grounds or sold-by date is particularly important and an area where consumers still feel they do a better job themselves.
Reasons to Purchase
* Understand the key issues affecting the market for online grocery shopping.
* Access detailed quantitative and insightful qualitative data aggregating the most compelling and recent research in this timely and important topic.
* Improve your marketing within online grocery by following best-practice guidelines for more effective on-trend targeting and relevant communications.
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Partial Table of Contents:
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
THE FUTURE DECODED 4
INTRODUCTION:
The development of online grocery shopping is subject to a number of drivers and inhibitors 4
TREND: The online grocery market is forecast for steep growth in the next five years 6
Online grocery growth is dramatic, particularly in developing high growth markets 6
The UK is the global benchmark in per capita spending potential for online grocery 8
Food is the biggest category while personal care and household care have shown ample growth 12
Broadband penetration is an important external influencer on the online grocery market 18
Key takeouts and implications:
TREND: The frequency of buying groceries online is continuing to rise 23
Online grocery purchase occasions are estimated to increase parallel to market growth through 2014 23
Spending per purchase occasion shows continual growth, suggesting the market has been persistently expanding 25
Key takeouts and implications:
INSIGHT: Demographic variations influence the uptake of online grocery shopping 28
Men are more likely to have engaged in buying groceries online 28
Younger generations are more likely to have used online grocery shopping 30
Key takeouts and implications:
INSIGHT: Key drivers behind the appeal of online grocery shopping include convenience and cost control 32
Convenience is and will remain a key appeal to consumers 32
Newly developed technology such as mobile phone applications have been employed to strengthen the benefit of convenience 33
Consumers turn to online supermarkets to help constrain their grocery spending as an effect of economic downturn 35
Key takeouts and implications:
INSIGHT: Sensory appeal, perceived higher cost, and trust issues are major obstacles hindering the growth of online grocery shopping 37
Many consumers are yet to consider online as a main channel for their grocery shopping 37
Online grocery shopping faces difficulties in satisfying consumers' sensory needs during the purchase process 40
Quality concerns particularly on perishables are central to many consumers' reticence to pursue internet purchasing 41
Transaction issues also act as inhibitors to growth 42
Key takeouts and implications:
INSIGHT: Latest developments among online grocers reflect the necessity of keeping up with the changing needs and preferences of consumers 43
General brick-and-mortar grocers are attempting to address their distribution challenges 44
The 'order online and pick up in-store' model is another option for retailers in tackling distribution challenges 46
Full Table of Contents is available at:
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