CREAGRI® LAUNCHES HIDROX®12% AT THE INSTITUTE OF FOOD TECHNOLOGISTS’
HAYWARD, CA (IFT BOOTH #5383) – CREAGRI, Inc.® (www.creagri.com)
"This new, organic, highly-enriched formulation was created to address the needs of the food, beverage, and cosmetic industries. Designed to provide a reliable, safe and natural source of polyphenols, HIDROX® has potent antioxidant properties and excellent bioavailability,”
HIDROX® is the proprietary ingredient developed using CREAGRI®’s Integrale™ de-pitting process. "Using a totally eco-compatible process that eliminates unwanted compounds produced in the seeds of olives, the juice is recovered during the milling of olive oil and transformed into a stable, fully organic, polyphenolic-
In addition to dietary supplements, skin protection and wellness, CREAGRI® is now targeting the fast growing functional health beverage and energy drink industries with HIDROX® 12%. Increased product availability and supply is meant to sustain an international expansion of HIDROX® products into Asian and European markets.
About CREAGRI® (www.creagri.com)
For ten years, CREAGRI® has been the research leader in providing consumers and industry with the highest quality free radical-scavenging olive polyphenols. CREAGRI®’s internationally acclaimed product, HIDROX®, has been formulated for dietary supplements, cosmetics, and skin-care products; all featuring the antioxidant power of natural HYDROXYTYROSOL, the olive active bio-phenol with the highest free-radical scavenging activity of any known antioxidant.
HIDROX® is CREAGRI®’s trademarked hydroxytyrosol formulation, a powerful polyphenol scientifically recognized for its anti-oxidant properties and efficacy in heart and joint health. HIDROX® is the only olive polyphenols formulation with GRAS certification, meaning that it has been subjected to the most comprehensive set of safety and clinical efficacy tests. HIDROX® is also covered by the largest number of international patents for applications that include hydroxytyrosol and olive polyphenols. It is available in three forms to fulfill a variety of applications:
The Institute of Food Technologists’
For more information about CREAGRI®, visit www.creagri.com. For media related inquiries, contact Tina Samson at Christie Communications (805) 969-3744 or firstname.lastname@example.org.