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Follow on Google News | "Mobile Wallet: Location-based Commerce and Peer-to-Peer Payments" PublishedNew E-Business research report from MindCommerce is now available from Fast Market Research
But where are location-based services? This report looks at the significance of combining the mobile wallet with mobile local search. Covered are emerging mobile application developers - we look at what they need to do next in their evolution towards bringing commonality of usage to the masses for rapid service adoption. Additionally, we look at WHY mobile location-based transaction services are behind the implementation expectations of consumers. Research and pilot testing of the mobile wallet has been taking place well-over a decade. In 1997, Coca Cola installed vending machines in Helsinki that provided a canned drink when SMS payments were sent to the machine. That same year, Merita bank, also in Helsinki launched the first mobile phone SMS based banking service. So what is slowing progress of mobile location-based banking services and mobile commerce in general? The hold-up is consumer protection - ensuring the safety and security of transactions from the first mile through the last mile of data transfer. This report looks at developments in security including encryption, authentication, and cloud computing. Finally, the report provides several break-outs of vendors and research tools that readers can use in their evaluation of the market place. Questions Answered in Report: * What is the evolutionary path for the Mobile Wallet to achieve mass adoption in North America and Europe? How can Asia engage the adult market? * What location-based technology companies are poised to lead in profits and market share for mobile commerce and Peer-to-Peer Payments? * What are the critical security technologies to protect consumers? * How will location-based technologies deliver a higher resolution of data to drive clearer strategic business analysis? * What are the current models of transactions that enable the mobile wallet? * Why are location-based services for mobile financial peer-to-peer transactions behind consumer and industry expectations? Audience: This report is for bankers, mobile application developers, and retailers needing a clear understanding of the magnitude of mobile financial applications along with detailed recommendations for achieving market and revenue leadership. Companies and Organizations: * 2c2p * Apple * Bank Americard * Carrefour * Centers for Disease Control * Clickatell * CocaCola * Conviva * CVS * Ebay * EMC * Firethorn * France Telecom * Gemalto * GSMA * Home Depot * hyperWALLET * IBM * iCarte * JP Morgan * Macy's * Magnolia Petroleum * MasterCard * MasterCharge * McDonald's * MCI * MicroSD * MOBIbucks * Mobil Oil * MoneySend * National Retail Federation * Nokia * NTT DoCoMo * Obopay * PayPal * Quest * Roamware * Rose Bowl / RC Canning * Royal Phillips * RSA * S1 * SBA Tech * Sony * Square * Sun * Sybase * Target * Tesco * Trimble * Tyfone * Union Bank of California * VeriSign * Visa * Visualtron * Wal-Mart * Well Fargo * YPmobile For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: Introduction 3 Master Card and Visa Credit and Debit Cards 4 Automatic Teller Machine Cards 5 Merchant Gift Card 6 Near Field Communications 7 Person-to-Person Money Transfer and Location-Based P2P 8, 9, 10 Location-based Business Analysis 11 Mobile Financial Transaction - Consumer Fears 12 Mobile Financial Transaction - Industry Fears 13 Trusted Service Manager Policies 14 Security Solutions Addressing Consumer and Industry Fears 15, 16 PayPal Mobile Overview and Recommendations 17, 18, 19 Square Mobile Overview and Recommendations 20 MasterCard MoneySend Overview and Recommendations 21 ViVotech Overview and Recommendations 22 MOBIbucks Overview and Recommendations 23 Publications and Organizations - The List 24 Mobile Transaction Companies - The List 25 Copyrights, Trademarks, Disclaimers 26 About the Author 26 About Mind Commerce The Mind Commerce mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry within their areas of expertise. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce partners include various leading firms in the telecommunications industry. View more research from MindCommerce at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
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