Aarkstore Enterprise--The role of public access Wi-Fi in mobile operator strategy

July 7, 2010 - PRLog -- The role of public access Wi-Fi in mobile operator strategy

http://www.aarkstore.com/reports/The-role-of-public-access-Wi-Fi-in-mobile-operator-strategy-48331.html


Table of Contents :  
Executive summary
In a nutshell
Key messages
Ovum view
Mobile data usage pushes Wi-Fi back on to the agenda
Mobile data traffic growth prompts operators to offload
Cheap capacity makes Wi-Fi attractive
Wi-Fi offers a potentially dramatic impact on data traffic
Improving performance for the end user
Orange focuses on indoor coverage too
Delivering the last mile via Wi-Fi remains an option
Interference and security concerns continue to rumble on
Someone still has to pay for Wi-Fi
There’s no such thing as a free lunch
Building Wi-Fi requires a return on investment, but the money may be better spent elsewhere
Wi-Fi is something of a stop-gap measure
Wi-Fi versus (or plus) femtocells
They’re not exclusive, but it all depends on what you have where
Wi-Fi device and network availability is the key decision driver
Wi-Fi device penetration continues to grow
Battery life remains an issue
Wi-Fi hotspot availability
Open Wi-Fi communities could increase the availability of Wi-Fi even further
Seamless technical and commercial Wi-Fi / cellular integration is a prerequisite for success
A connectivity client on the device is essential, but just part of the technical puzzle
Seamless authentication and handover is optimal
Not all devices make it easy to connect to Wi-Fi
Wi-Fi / cellular integration is not just a device issue
Standardization is critical for further adoption
Commercial integration is important too
Future opportunities for Wi-Fi
High international data roaming costs are an untapped opportunity
Wi-Fi case study: AT&T
Wi-Fi at the heart of wireless data strategy
Seamless handover is critical
Bundling encourages uptake
Scale provides the springboard for success
Still scope to expand roaming opportunity

List of Tables
Table 1: Wi-Fi openness by country

List of Figures
Figure 1: BT session usage by device (March 2010)
Figure 2: Wi-Fi and 3GPP technology maximum theoretical downlink speeds
Figure 3: Proportion of smartphones launched with Wi-Fi capability, 1Q09–1Q10
Figure 4: Bridgewater Systems HSPA / Wi-Fi handover architecture
Figure 5: Number of countries served by Orange Wi-Fi roaming partners
Figure 6: Number and quarter-on-quarter growth of connections made to AT&T Wi-Fi hotspots, 2008-2010


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