PRLog (Press Release) -
Jul 06, 2010 -
The building industry, like many others, was hit especially hard during the past economic crisis but Portella Doors refused to close their door. After a period of struggle and adjustment they’ve proven that this family-owned manufacturer of custom iron products has a tenacity that has allowed them to continue to provide outstanding hand forged iron products and customer service for their clients…even when they themselves were having to write off large losses during the collapse of the housing market.
With the introduction of a new line of modern designs though; Portella owners, Michael and Marti Medina were ready to update their business identity and branding to reflect their new attitude.
“When someone thinks of hand forged iron normally what comes to mind is the more intricate iron scrollwork,”
says Marti Medina. “And there will always be a demand for traditional designs—especially with the current love affair new home owners have for Tuscan-style architecture,”
she continued. “But we listened to architects, builders and homeowners who wanted entry designs that were more low-profile and versatile, so we introduced our Architect Series to meet their needs. Last year we followed with the MoMa Series…our ultra-contemporary line…which our clients absolutely love. It’s been really exciting to combine centuries-old forging techniques with minimalist modern designs,” says Medina, “I think the fantastic reception we’ve had to the new line has certainly helped us stay positive and excited about our future as a company.” The new designs were also the catalyst to update the company logo along with Portella’s web site,
http://www.portella.com which was completely redesigned with a fresh, clean look and easier navigation.
Portella continues to grow with the addition of their new showroom set to open August 15th, in Englewood, CO.
