And just weeks after launching the system which offers customers cash-back incentives, owners Dan and Tracy Prince, who have run the combined pub, restaurant and hotel business for six years, have been overwhelmed by the take-up among their pub regulars who have snapped up more than 500 Loyalty Cards.
“We couldn’t have installed the new system at a better time,” said Dan during a break from the bar yesterday. “With everybody feeling the pinch from the cut backs in the Emergency Budget, at least we can offer regulars a five per cent cash back on their purchases.
“In the current economic climate every penny counts and we are delighted to be able to recognise the loyalty of our customers with our new cash-back scheme. It’s already proving very popular and some have told me they appreciate our efforts to give something back.”
Loyalty Pro technical director Rob Meakin traveled from the company’s HQ in Sandycroft near Chester to see for himself how customers at the pub, sited mid-way between Wigan and Chorley, had taken to the new system.
After chatting to staff he said: “I’m absolutely delighted that Loyalty Pro is already having a positive impact on the business. Dan and Tracy have built a successful business with their progressive approach, it’s perfectly suited for our Loyalty system.
“As their in-business consoles are directly connected to our data centre via the mobile phone networks, Loyalty Pro delivers a real-time loyalty scheme that gives instant reward vouchers to the customers, and up to date reports to the management team.”
“In addition Dan and Tracy remain in total control of their own business because they can manage and alter their loyalty scheme via our ea
The unique software behind the Loyalty Pro customer loyalty proposition has been specifically designed and developed to suit small-scale retail businesses whether on single site or multiple sites.
Although the Crown at Worthington is a free-house that takes pride in its eclectic range of real ales, it also carries an impressive collection of fine wines and more recently began to offer cider lovers a selection of genuine Scrumpy.
The Crown is also noted for its food provided by its Butchers Block Steak House and its Homemade Pie Shop – perhaps one of the reasons whY it was named Greater Manchester Pub of The Year for 2009.
“But we’re also a residential hotel with ten quality rooms,” added Dan, 44. “Providing our customers with first class food, drinks and service is what we are all about. That’s why we have seen weekly taking rise from £6,000 to £20,000 over the past six years.
“Loyalty pro is all about building on our relationship with our valued customers. They appreciate the fact that we are determined to reward their loyalty and I think they appreciate that – especially in the tough times.”
For further information call 0844 4141301 or click onto www.loyaltypro.co.uk