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Crussh launches 'Skip Out this Summer' campaign by unveiling London’s best secret picnic hotspots

Crussh has launched its ‘Skip Out this Summer’ campaign, encouraging Londoners to get outdoors and enjoy some of London’s best-kept secret picnic spots with its new picnic boxes

 
PRLog - Jul. 5, 2010 - LONDON, U.K. -- Crussh (www.crussh.com) the country’s leading juice, smoothie and healthy eating company has launched its ‘Skip Out this Summer’ campaign, encouraging Londoners to get outdoors, enjoy some of London’s best-kept secret picnic spots, whilst maybe even winning a year’s supply of smoothies.

Picnic lovers, or even picnic novices, can enjoy Crussh’s healthy food and drink outdoors in one of three ways. First, if you’re feeling adventurous then create your own Extreme Picnic experience and enter to win a whole year’s worth of free smoothies! All you need to do is send Crussh a photo of your most extreme picnic – whether that’s sat on an open-top bus, on your office floor, or even jumping out of a plane!  The more extreme the better!

If that sounds a little too much then pop into a Crussh store for the Urban Picnic Offer instead. All customers need to do is spend over £10 on food and Crussh will put it inside a handy and colourful picnic box. Crussh will also provide two medium-sized juices and two of the much sought-after Liz Hurley bars absolutely free! Orders over £20 will receive double the amount of free juices and Liz Hurley bars in their picnic box.

If customers would like to enjoy a picnic but there is no park nearby then they can visit one of Crussh’s Urban Picnics that are popping up all over the capital. Based near Crussh stores they allow shoppers, workers or even passers-by to ‘take five’ on one of the colourful deck chairs or lie out on the green grass – all whilst being served by Crussh’s friendly staff dressed up as a ‘banana butler’.

Having just launched their delicious summer menu, customers will be spoilt for choice on what to include in their picnic box - from Greek Style Yoghurt with Yuzu Orange Honey, to low fat Organic Strawberry Bircher, packed full of organic oats, apples and strawberries.

Also available at Crussh stores are scrumptious wraps including Tricolore on Sun Ripe Tomato Wrap and a Smoked Salmon Royal on Spinach Wrap - both ideal for those wanting to cut down on the carbs. Included in the innovative new range is a Smoked Cheddar, Chia Seed & Pepper Relish Sandwich, as well as the classic Chicken Club Sandwich. And why not pick up some juicy Summer Strawberries to add the finishing touch to that perfect picnic box.

Chris Fung, Director of Crussh said: “Our ‘Skip out this Summer’ campaign is all about getting people outdoors and enjoying the great weather with some healthy food – particularly for Londoners who will often eat their lunch still sat at their desks. Our picnic boxes make it easy to grab a healthy bite to eat whilst also getting some fresh air and sunshine. And if you don’t want to put together your own, then come and join us at one of our pop-up Urban Picnics and our banana waiters will do it for you”.

With weather officials predicting this summer to be a scorcher, Crussh wants Londoners to skip out this summer and enjoy all that the city has to offer in terms of dining alfresco, which is why they have created this useful list of London’s best kept-secret picnic hot spots:

•   St John’s Lodge Garden, NW1– Located on the north-east side of Regent’s Park, St John’s Lodge has come to be known as the ‘secret garden’ in Regent’s Park and is a treasured spot by London’s seasoned picnickers.

•   Bloomsbury Square Gardens, WC1A – take some time out of a busy working day and enjoy a picnic in the historic Bloomsbury Square Gardens. The trees in this garden provide the perfect amount of shade from the suns hot rays - ideal for a tranquil picnic.  

•   Victoria Tower Gardens, SW1P – This park may be small but it offers a peaceful retreat for Londoners wanting to escape the bustling crowds often seen outside Parliament. Located on the north side of the river, Victoria Gardens is the perfect spot to sit during long summer afternoons, have a quick bite to eat and gather ones thoughts.

•   Grassy area outside the BBC Building, W12 – For those busy time conscious workers, just a few minutes in the fresh air and sun can make a huge difference when it comes to getting the most out of your day. There’s a lovely patch of grass just outside the BBC building which is perfect for having a super quick picnic and taking ones mind off work for an hour.

•   Trinity Square Gardens, Tower Hill, EC3 – Only a stone’s throw away from the tube station and the river, this quaint little garden is a memorial to the sea merchants who served during the wars. During the week, it’s the perfect place to lunch for those workers in the area.  

-ENDS-

For further information, please contact Jayne Stala, Caryn Lobley or Lucy Gordon at Komodo PR.
Email: crussh@komodopr.com or call 020 7680 5520.

For full details and rules on Crussh’s Extreme Picnicking competition visit: www.crussh.com. Competition closes on 29th August 2010.

For more information about the locations of these pop-up Urban Picnics check out Crussh’s twitter feed @CrusshJuiceBars.


Notes to editors:

About Crussh (www.crussh.com)

Founded in 1998 by James Learmond, a former City worker who couldn’t find a healthy alternative to fast food on the high street, Crussh is the leader in freshly pressed juices and made-to-order smoothies. Crussh has 24 stores across London and the South East and provides a variety of fresh and healthy eating options from delicious smoothies and juices to mouth watering salads and sandwiches to hearty, wholesome soups. For your nearest location or for a complete menu please visit CRUSSH web site at

www.crussh.com

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Founded in 1998 by James Learmond, a former City worker who couldn’t find a healthy alternative to fast food on the high street, Crussh is the leader in freshly pressed juices and made-to-order smoothies. Crussh has 24 stores across London and the South East and provides a variety of fresh and healthy eating options from delicious smoothies and juices to mouth watering salads and sandwiches to hearty, wholesome soups. For your nearest location or for a complete menu please visit CRUSSH web site at www.crussh.com

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City/Town:London - Greater London - United Kingdom
Industry:Food, Health, Lifestyle
Tags:food, Health, healthy eating, juice, smoothies, picnics, London, picnic box, strawberries and cream, healthy food
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