Curata Logo
Stage Branding, a Boston-based branding and design firm, has partnered with HiveFire to create the brand position and identity of their newly-launched content curation solution, Curata(SM). The Curata product is a state of the art software solution that allows B2B marketers to establish themselves as online leaders in specific topic areas by allowing them to actively curate social media content. Curata is currently being used by leading organizations such as Airvana and Novell.
HiveFire chose Stage Branding for their ability to rapidly turn around thoughtful, result-driven branding solutions. Working with HiveFire, Stage realized that it was not necessary to communicate the complexity of this technology; but rather to communicate the results and ease of use of Curata in order to position HiveFire’s clients as industry leaders and marketing executive superstars.
“Stage was able to understand us from both the perspective of our customers and ourselves. They recognized how we wanted to position ourselves in the market, and how the market should perceive us. This two-prong strategy allowed us to quickly converge on a branding that we could place our confidence in,” said HiveFire CEO, Pawan Deshpande.
The logo, a visual combination of both a star and a barrier being broken through, synthesized two key ideas that were being articulated by the HiveFire management team. The first was that the software allowed their customers to break out of their restricted confines of their current marketing strategies; and the second was that they were being represented as leaders in their new technology space.
“Curata is an amazing software. This project was a good fit for Stage because of our experience in launching new brands and our ability to simply communicate complex ideas.” said Stage Co-Founder, Dominic Jones.
About Stage Branding
Stage is a branding and design firm with an award-winning track record of rebranding and launching new companies and products by working within B2B and consumer spaces. Based in Boston, Mass., Stage has created brand identities, packaging, collateral and interactive designs for companies such as Target, Ralph Lauren and Dunkin Donuts.
