Bijoux Beach Announces Mandrake Public Relations as Agency of Record

June 29, 2010 - PRLog -- Miami, Florida - Mandrake Public Relations, Inc. is pleased to announce that it has been retained by Bijoux Beach, a women's couture-focused and sophisticated beachwear line, to create and execute a public relations campaign. This public relations campaign began on June 2010 and will firstly introduce the London-based line to Miami locals and key fashion connoisseurs attending the Miami SwimShow 2011.

As an already established line in Dubai and Europe, Bijoux Beach has set its eyes on a new and different market.  Therefore, Mandrake Public Relations will implement an on-going, proactive and effective campaign to ensure Bijoux Beach's position in the United States, as the premier swimwear brand within their respective market of women's high-end fashion. The firm will work to increase the brand's media presence, by focusing on the brand's distinctive glamour yacht –living style, developed with luxurious fabrics and hand-made finished crystal embellishments; loved by every woman’s inner sophisticated socialite, who craves only the finest things in life.

Bijoux Beach will present its Spring/Summer Collection during this year’s SwimShow. This season’s collection is characterized by its reverence to the 50’s hypnotizing sensuality and figure flattering silhouettes.  For further information, please contact Paola De Castro at paola ( @ ) mandrakepr dot com or 786.218.5540.

About Bijoux Beach
Classic glamour is back and on the beach.  Bijoux Beach is a Collection of Luxury beachwear that offers timeless, couture-focused cuts, finishes and luxurious fabrics in the season’s most evocative colors with embellishments such as Swarovski crystals, gold, corals, turquoise and other semi-precious stones.  Bijoux Beach Collections draw influences from luxury nautical living: think extravagant yachts and undiscovered isles.

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Mandrake PR is a new boutique fashion Public Relations firm created by three empowered and strong minded women, who believe in undiscovered raw talent. Therefore, the firm specializes in searching, representing and providing image consulting to up and coming designers and/or established ones that desire to launch their original creations in the United States. The firm focuses on the fashion, accessories, beauty and lifestyle industry and offers its clients powerful branding and social networking campaigns.