Contact:
Renee Cooper
ChristieCommunications
805-969-3744
rcooper@christiecomm.com
PLANTIVA® INTRODUCES IMMUNE DX™
Botanical-based Supplement Provides a Natural Immunity Boosting Approach to
Maintaining Health during the Cold Weather Season
OJAI, CA – According to the Centers for Disease Control and Prevention (CDC), each year, more than 200,000 people suffer from respiratory-
Immune Dx is a patented, dietary supplement formula clinically tested to reduce the frequency and severity of respiratory tract immune challenges by enhancing the body’s resistance.
“When the initial signs of an immune challenge first arise, there is a crucial window of opportunity during which the immune system needs immediate support,” explains Stephen Morrissey, OMD, Co-Founder and CEO of Plantiva. “This initial stage is often characterized by blockage of the immune circulation through stagnant lymph, blood, and energy, which can cause stiffness, fatigue, aches, and problems with temperature regulation.”
To address these immune challenges and help the body during this crucial stage, Immune Dx takes a two-pronged approach:
1) Immune Dx boosts immune function in general.*
2) Immune Dx mobilizes immune system blockages by re-establishing the circulation of lymph, blood, and energy.*
To accomplish this approach and provide just what the body needs to address challenges before they take hold, Immune Dx utilizes a natural, proprietary formula made from the following key plant extracts:
• Stephania, Epimedium, and Eleuthero specifically target the early stages of immune discomfort when aching and stiff muscles indicate the presence of an immune challenge. These ingredients improve circulation of lymph and blood and relax muscle stiffness that can interfere with mobilization of an optimal immune response.
• Astragalus and Dong Quai is a separate combination within ImmuneDx shown to significantly strengthen immunity and to improve resistance to external challenges.
• A small dose of ginseng has immune benefits and strengthens the lungs and respiratory system.
• Echinacea mildly enhances immune function.
Immune Dx was developed in a complementary medical clinic in the U.S., as well as through immune research cooperation with the Beijing University of Traditional Chinese Medicine. It has been scientifically demonstrated to help improve immune T-cell proliferation, antibody generation, and the activity of macrophages, which are the body’s first line of immune defense.
In a five-month controlled and randomized clinical study on 61 subjects, Immune Dx significantly reduced the incidence, severity, and duration of respiratory immune challenges.
As a teacher who encounters a veritable universe of potential immune aggravants every day, Carol O., from Washington, was successfully able to boost her health and immunity by taking Immune Dx regularly. “I haven’t gotten a single [respiratory condition]. This was in the midst of the rest of the faculty, staff, and students who had immune challenges week after miserable week,” she gloated.
“While we promote the use of Immune Dx at the first signs of respiratory immune difficulties, we also encourage consumers to leverage its immune strengthening ability anytime their systems are challenged, including times of heavy stress, travel, exposure, and seasonal changes, advised Dr. Morrissey.
Each Plantiva® Immune Dx bottle contains 60 capsules with a suggested retail price of $21.95. Plantiva recommends that adults ingest 2-3 capsules once to twice a day, alternating two weeks on the product and one week off, or as needed. Distribution information is available at www.plantiva.com.
ABOUT PLANTIVA®
Founded in 1993, Plantiva is the result of years of dedication by doctors in numerous fields of healthcare, including TCM pharmacognosy, Western medicine, Oriental medicine, molecular biology, and analytical chemistry, who are dedicated to providing only the highest quality botanical health products. Plantiva’s unsurpassed commitment to quality has helped produce botanical formulas that are natural and healthy alternatives to chemical health products and to
other over-the-counter (OTC) solutions. The Plantiva brand currently comprises Aller Dx®, Immune Dx™ and Vira Dx® for environmental sensitivities, immune protection, and immune system relief and recovery, respectively.
Plantiva’s founders have been conducting product research and development since 1987, in addition to establishing joint venture and cooperative research programs in China. Through Plantiva’s own scientific testing program, complete vertical integration of ingredient supply chain, and selection of pristine “green” growing areas, it is able to ensure that its customers receive the highest quality botanical products.
ABOUT DR. STEPHEN MORRISSEY
Plantiva Co-Founder and CEO Dr. Stephen Morrissey has a doctorate in Oriental Medicine and more than 25 years of clinical experience with herbal medicines, homeopathy and nutrition. He has made over 30 trips to China where he established two joint venture companies to undertake research on safety, efficacy and the quality of botanical medicines and GMP botanical manufacturing. Additionally, he has established comprehensive supply chain management practices for medicinal plants, undertaken numerous research collaborations with universities and institutes, and has developed more than 40 professional and consumer health products, including Plantiva brands AllerDx, ImmuneDx and ViraDx for environmental sensitivities and immune response and recovery, respectively.
Dr. Morrissey has also taught TCM pathology starting in 1985 and was the Chair of the Oriental Medicine program in the early 1990s at Bastyr University in Seattle. He served on the Board of the American Herbal Products Association (AHPA) and was Chair of AHPA’s Botanical Extracts Committee while it developed its white paper on The Standardization of Botanicals.
For more information about Plantiva or to schedule an interview with Dr. Morrissy, contact Renee Cooper at Christie Communications at (805) 969-3744 or rcooper@christiecommunications.com, or visit www.plantiva.com.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
