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Follow on Google News | Christie Brings 3D Digital Cinema to the “End of the World”, in Tierra del Fuego, ArgentinaThe Packewaia Cinema in Ushuaia has installed a Christie 3D digital projection system that is already playing to packed houses.
By: Herman-Almonte Public Relations Packewaia Cinema is among the latest theaters in Argentina to embrace 3D. It is operated by Gama Producciones, whose partners, Fabian Fiocchi and Pablo Drajner, oversee diverse media, promotional and event production ventures, including the management of a local TV station. Christie, the brand they selected, dominates the Argentinean market, outselling its nearest competitor by more than two to one. “The Christie 3D digital cinema system has proven to be very popular. It is attracting enormous audiences, providing Gama Producciones with an excellent return on its investment,” “We recommended the Christie DLP Cinema projector because it offers the brightest and sharpest image in the industry, the two most important factors that ensure the best 3D viewing experience,” “Since not all prints are available in digital format yet, the 35mm projector is still necessary, but there was hardly any space to have the two projectors in the booth at the same time. We therefore had to improvise,” said Mir. “The chief projectionist designed an elevator system that allowed them to lower the Christie projector out of the way for a 35mm screening; then raise it to its operating position for digital screenings.” “It seems appropriate that ‘the land of fire’ has embraced the ‘hottest’ trend in the industry: 3D digital cinema,” said Craig Sholder, vice-president of Entertainment Solutions, Christie. “We are pleased to be a part of Gama Producciones’ Packewaia Cinema is one of only a handful of theaters in a city of 65,000 and was built more than a decade ago inside a former naval station. About Christie® Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com -30- For more information contact: Dorina Belu, Christie (519) 749-3323 dorina.belu@ Mario Almonte, Herman & Almonte Public Relations (212) 616-1190, ext. 267 malmonte@Herman- Christie® is a registered trademark of Christie Digital Systems USA, Inc. DLP Cinema® is a registered trademark of Texas Instruments. End
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