Muecs new service use location for social game on mobile

June 29, 2010 - PRLog -- HONG KONG, Dec. 18 /Muecs Company Limited/ -- A new mobile/web service with location base service launched in July, 2010 by one of the fast growing technology company Muecs Company Limited at Hong Kong Science Park.  Muecs.com was a website designed for end users to create community crew online previously, found by Muecs co-founders Benjamin Law, and Billy Leung. In 2010, the team decided to re-design and update a new model on Muecs for user communicate more social and fun.  The Muecs version 2 focuses in location base service and share social activities combine with social gaming elements.  Users are able to earn points and achievements with most of the features.  Such as taking snapshots, and playing orienteering quests on Muecs mobile.  This service is offering free for end users on both mobile and web.  The first mobile application are available on Apple App Store for iPhone and iPod Touch.

Readers are welcomed to try Muecs version 2 at http://www.muecs.com/

Explore spots around you

As a location base social gaming service, Muecs core feature are gathering place near-by you and show the activities of others in the spots.  Rather than using “Check-In” like other location base service, Muecs let people to take snapshot and share the moment of action in spot.  Users can share what they feel with their photo via “I Have” message. Such as, I have done this, I have arrived, or I have a nice coffee.  Muecs are trying to bring a visual way for end-users to share their location activities.  By using a photo and few short keywords, it is better and easier than using hundred of characters text- message with a “Check-In” address to express the user’s feeling in a place.  People can also praise other snapshots in the place, if they also meet the same happen at the same place, by checking the “I ALSO Have” message in a snapshot that created by others.  Every spot are having photo contest, which the highest praise photo’s creator will rewarded by sponsors.

Social Game using real-life location

Muecs add a new social gaming feature in version 2, it lets people to create Quests and challenge their friends. Users are able to create quests on Muecs website Quests Section.  Each quest has few waypoints to attend, and some certain task requires completing in order to go next spot, the task such as, Arrival Flag, Capture a Snap. The spot are using the actual location, which re
quire the user to arrive the place like orienteering.

Rewards model for user engagement

Muecs rewards users’ points and achievements by doing certain things in spots or completing quests.  The virtual points allow exchange sponsors coupon of special offer.  Muecs sponsors can offer special deals or coupons to people near-by or in that place.  This reward model enables various ways for enterprise to reach consumers with more accurate targeting.

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(The information contained in this press release is provided and confirmed by Muecs Company Limited.)

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Based in Hong Kong and founded in April 2008, Muecs is a technology company designed to provide both enterprise and end users online solutions for communicate and social media. Muecs is currently an incubate of the Incu-Tech Incubation Programme of Hong Kong Science & Technology Parks Corporation (HKSTP). Muecs is currently focusing in social game and mobile applications development.