Questar Partners with Clarabridge, Inc. to Turn Customer Comments into Business Intelligence

June 28, 2010 - PRLog -- Questar, a leading provider of survey research solutions and business insight, announced today their partnership with Clarabridge. By integrating Clarabridge’s innovative text and sentiment analytics technology into their customer experience measurement programs, Questar will provide clients with an enterprise-class solution that turns all types of customer comments into business intelligence.

“Clarabridge is the leading provider of text analytics solutions to track and improve the customer experience,” said Joseph Stanton, vice president at Questar.  “We believe that the seamless integration of this technology into our programs—the ability to capture and monitor customer sentiment—will further enhance Questar’s ability to provide clear, actionable feedback to our clients.”

Leading restaurants and retailers rely on Questar to help them continuously monitor and improve customer experiences. This new capability will allow Questar’s clients to systematically analyze the volumes of data from web-based feedback forms, call center notes, emails, receipt-based surveys and social media sites to provide a 360-degree view of customer’s experiences down to the store level. This 360-degree view enables executives and business stakeholders to more easily identify areas of the business needing improvements.

“We believe Questar’s robust and comprehensive survey research solutions in combination with our solution offer retailers and restaurants an extremely accurate translation of the voice of the customer,” said Sid Banerjee, chief executive officer, Clarabridge, Inc.  “With our text and sentiment analytics technologies embedded into Questar’s offerings, their clients will gain insight for organizational action and change, leading inevitably to higher ROI and increased customer loyalty.”

About Questar
For 25 years, Questar has helped organizations improve performance through best-in-class survey research solutions and business insight. For more information please visit http://www.questarweb.com/.

Questar Press Contact
Beth Holine
651-406-4495
bholine@questarweb.com

About Clarabridge
Clarabridge is the leading provider of text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit http://www.clarabridge.com .

Clarabridge Press Contact
Marcos Sanchez
571-299-1848
marcos.sanchez@clarabridge.com

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Questar is a leading survey research firm specializing in customer loyalty, brand identity, employee engagement, 360 assessment programs and large-scale data collection projects

Visit www.questarweb.com for more information