Recently released market study: Thomas Cook Group in Travel and Tourism - World

PRLog (Press Release) - Jun. 28, 2010 - Thomas Cook Group is a vertically integrated company which offers air travel, accommodation and travel retail, contributing to minimise the risk and achieve economies of scale. The recent economic upheaval benefited its mass-market holiday packages, particularly as consumers become more price sensitive. Impetus on medium-haul destinations and higher margin products contributed further to the improved performance of the business in 2009.

Euromonitor International's Thomas Cook Group in Travel and Tourism company profile offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market.  The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects.  Use it to understand opportunities and threats facing the business and the factors driving success.

Why buy this report?

* Get a detailed picture of the Travel and Tourism industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/70673_thomas_cook_group_in_tra...

Report Table of Contents:

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic Opportunities
Brand Strategy
Operations
Recommendations

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books.  Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.  View more research from Euromonitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1009

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