I know little about football. In fact it was probably the first game I've ever sat down and watched. Even as a newbie to this whole thing I could see the guys played crap. Just terrible. I'd seen more talent in my 3-year-old niece.
What did this do for the England-supporting public though? Disappointment?
So what REALLY happened?
The team's countrymen (and women) were behind them 100%. They could see their best players lined up to make a killing on the international stage. Terry and Rooney were the two most talked-about men in pubs up and down the country.
Chart-topping bands come together to write, record and sell their anthem to support their homeland.
Then the whistle blows and...so it turns out does the performance of the England squad. It blows. It sucks. Their skill was seemingly hoovered up before entering the pitch.
What happens to the country?
Trust evaporates. Comradeship shatters. Faith is gone.
Isn't the state of play similar to the plight we face in business right now? We've been built up to believe in leaders, to trust that our banks were safehouses for our investments. Then when someone blows the whistle, we realise that we've been cheated.
So right now we need to do more, like a LOT more to gain the trust of people before they'll consider trusting us to supply what we say we're going to.
What better way of doing this than allowing them to press their nose up against the window of our lives and peer in. To see who we really are. To look past the facade of the company and to build relationships with the people who make it. The only answer I can think of is social media such as Facebook and Twitter.
More information can be found at http://www.TweetCEO.com
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TweetCEO is a hub for anyone wanting to keep right up to date with social media as a way of building high levels of trust with customers. A combination of articles on the blog at http://www.tweetceo.com/