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Follow on Google News | Sutter Home Winery Case Study: growing a successful future from an unstable pastAarkstore announce a new report "Sutter Home Winery Case Study: growing a successful future from an unstable past" through its vast collection of market reserach report.
By: Aarkstore Enterprise This case study on Sutter Home Winery forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the wine brand has increased market share by focusing on environmental issues and promoting 'lifestyle consumption'. Reasons to Purchase *Gain insight into the methods used by important industry players to give them a competitive edge *Identify specific areas for operational improvements *Capitalize on the knowledge of experienced companies when entering a new niche or market Table of Contents : VIEW 1 CATALYST 1 SUMMARY 1 ANALYSIS 2 Introduction 2 The Trinchero family has many wine interests and reasonable market power 2 The US wine market has grown substantially but is now under pressure 4 Sutter Home is attempting to reduce its 'environmental shadow' 4 The importance of reducing packaging in the wine market is significant 5 Sutter Home has successfully seen off the challenge of a similarly-named wine 7 Sutter Home seeks to link its brand to casual dining 8 Conclusions 8 APPENDIX 10 Case study series 10 Methodology 10 Secondary sources 10 Further reading 10 Ask the analyst 11 consulting 11 Disclaimer 11 List of Tables Table 1: Still wine market volume share (liters), by company, US, 2002-08 3 Table 2: Wine market value (US$ m) by category, US, 2005-2015 4 Table 3: Extent of agreement that alcoholic drinks are excessively packaged, US, 2009 5 Table 4: Extent of agreement that excessive packaging would prompt consumers to seek another alcoholic drinks brand, US, 2009 6 Table 5: Educational characteristics of wine drinkers vs. non-wine drinkers, US, 2009 6 List of Figures Figure 1: Sutter Home is part of a wide portfolio of wine brands 3 Figure 2: Naming difficulties are commonplace in consumer packaged goods even when the similarity is less pronounced 7 Figure 3: Sutter Home uses customer involvement to boost its sales 8 For more information please visit : http://www.aarkstore.com/ # # # Aarkstore Enterprise specialize in providing online market business information on market research reports, books, magazines, conference booking at competitive prices, and strive to provide excellent and innovative service to our customers. End
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