The campaign tag line, Inspiring Business Performance, reinforces the IBP acronym and delivers the dual message that IBP can both inspire (improved) business performance and that the performance organisations can achieve through IBP is inspiring.
IBP is advanced sales and operations planning (S&OP), a process originated by Oliver Wight in the 1980s. It is designed to integrate business processes of any organisation and its supply chain into one seamless management process, allowing the executive team to develop rolling long-term business plans, and giving them the capability to identify and respond to performance gaps early.
“Credit crunch conditions demonstrated the importance of robust planning processes like IBP” says Oliver Wight CEO, Les Brookes. “Those organisations which had good processes in place before the downturn were not only able to predict and plan for the effects on their businesses, they are also the ones best prepared for recovery. Those that didn’t, and managed to survive, won’t want to be exposed in the same way again.”
The new campaign designed and planned by London agency, RONIN Marketing, uses specialist supply chain media - digital and print - to target senior executives in medium to large organisations throughout the UK and continental Europe.
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About Oliver Wight
Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s best-known organisations. With a team of professionals offering a wealth of experience, Oliver Wight is largest consultancy of its type, with offices throughout Europe, North and South America, and the Asia Pacific region.
At the leading edge of management thinking and practice, Oliver Wight’s Integrated Business Planning (IBP) process lies at the heart of our clients’ journey to outstanding business performance. Oliver Wight were the originators of sales and operations planning (S&OP) and IBP can most simply be described as advanced S&OP. However, integration is what distinguishes IBP from its predecessor. It is designed for the Executive to plan the entire business - in a fully integrated way. Unlike S&OP, IBP brings a truly strategic perspective;