100% successful debut for Peugeot and the new 3008 at Manheim Auctions, Bruntingthorpe

June 23, 2010 - PRLog -- Peugeot used its first closed sale at Manheim Auctions, Bruntingthorpe last week for the auction debut of the Peugeot 3008 and in the process achieved a 100% conversion rate for the entire sale. More than 50 dealers attended the sale, half of whom were online via Simulcast, and there was lively bidding on all of the 174 Peugeot cars and vans on offer including the 207, 308, 407, 4007 and Partner Tepee as well as the new 3008. All the vehicles were sold achieving a very respectable 104% CAP Clean with the 3008 topping 114.2% CAP Clean. ‘Star Car’ was a 59/09 3008 1.6 HDi Active with 8,913 miles which achieved 126.9% CAP Clean.

Mark Pickles, Manager – Used Vehicle Operations, Peugeot UK said: “The debut results for 3008 are very pleasing, reflecting both the appeal of the vehicle and the level of dealer demand for every model in the range. The quality and specification of the vehicle, together with impressive environmental credentials, have contributed to this very strong initial result. With limited used vehicle supply, Closed Auctions remain a key ingredient in our remarketing strategy, ensuring that prime stock receives maximum visibility to the Peugeot Dealer Network.  Manheim Car Auctions http://www.Manheim.co.uk, Bruntingthorpe proved to be a great venue for such an event, with its combination of central location, excellent facilities and experienced auctioneers and support staff.”

James Leese, Manheim’s Sales Director, Manufacturer Remarketing Services, added: “The auction debut of any new model is always exciting and we were especially pleased to have the opportunity to launch such an important vehicle for Peugeot into their dealer network. The combination of this exciting new venue together with a premium mix of stock is proven to pull the buyers in and drive great results, even in an increasingly tough market.”

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Manheim is the world’s largest automotive services company and, through its unparalleled range of products and services, drives every stage of the used vehicle lifecycle. Officially voted Britain’s Best Remarketing company for the last 4 years, Manheim handles nearly 10 million used vehicles worldwide, facilitating transactions representing nearly $59 billion in value. Manheim is a subsidiary of Atlanta-based Cox Enterprises Inc., one of the world’s leading media companies and providers of automotive services. Throughout the world Manheim has over 130 remarketing operations in five Continents, including 38 European locations. In the UK, there are 3 business divisions:

Manheim Remarketing

Manheim DeFleet Services

Manheim Retail Services